How Immer is solving the problems that keep people from reading more, building the world’s best reading app in the process.

What if we’d stare at screens less and read more books? Or what if we did both at the same time? (Illustration by Tim Hengeveld, for Immer.)

There’s plenty of proof that reading books is good for you. They’re beneficial for your brain, and they make you a better human being too.

No wonder: books allow you to dive deep into other people’s minds, whether they actually exist (in non-fiction) or someone invented them (in fiction). In both cases, you immersive yourself into the author’s mind as well. You learn from their experience and perspective, their vocabulary and knowledge, visit the places they’ve been to and get acquainted with the people they’ve met, allowing you to grow a little bit as a person too.

So, books are…


How developing the visuals, audio and UI of our meditative story app lead to a new way of reading on the phone.

Promotional image of Read Lotus, our meditative reading app.
Promotional image of Read Lotus, our meditative reading app.
‘Lotus’ immerses the reader in its story with color, sound and animation. (Illustration: Tim Hengeveld.)

At Immer, we’re working on a new way of reading great books on the phone, a way to spend your screen time more meaningfully. We’re not quite there yet, but we did just release our first English-language pilot app, Lotus, in the iOS App Store, showcasing parts of what we’re creating.

Lotus is based on years of reading research, designing, prototyping and testing. In this article, I want to share some of our ideas and process, focusing on three of the threads we worked on: visuals, audio and UI.

Humble beginnings

Niels ’t Hooft

Hybrid writer of literature, games and apps. Founder & CEO of Immer Systems.

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